The Platinum Rule® Assessment

Bronze Medal -  Assessment Tool 2014 Top Sales & Marketing Awards


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What if you could have an enhanced 360° view of the world? In other words, imagine having the ability to process the collective perceptions of how others see you. Often times, the way we perceive ourselves and the way others perceive us are two very different things. Managers and business leaders often persist in communication and organizational practices with the belief that everyone recognizes their "obvious" intentions, while overlooking costly misinterpretations that stem from different behavioral styles. These handicaps have always been unfortunate workplace inefficiencies that couldn't be resolved — until now! Our "Platinum Rule" assessment produces what we've termed as 360° Reports, which pull the collective "perception data" from dozens (even hundreds) of a user's colleagues or employees. These reports provide that user the opportunity for an informed "self audit," so they can eliminate workplace inefficiencies and improve client relationships.

Mastering one important skill — adaptive communications — will help you become a charismatic, effective leader that others want to follow, emerge as a top-producing sales professional and/or improve all your personal relationships!

Have you ever wondered why you hit it off with some people immediately, while with others it's like ‘oil and water’? That's because there are four primary behavioral styles: Directors, Thinkers, Relaters and Socializers; each possessing a very distinct and predictable pattern of observable behavior. The observable behaviors are across two dimensions: Openness (open versus guarded) and Directness (direct versus indirect). Once you understand these patterns, you have the key to unlock your ability to get along with nearly anyone.



"While conflict is a normal part of any social and organizational setting, the challenge of conflict lies in how one chooses to deal with it. Concealed, avoided or otherwise ignored, conflict will likely fester only to grow into resentment, create withdrawal or cause factional infighting within an organization."

~, February 2012


Completing the Platinum Rule online assessment only takes 3-5 minutes to learn what makes you tick. Once completed, you will receive your in-depth Platinum Rule Report. It describes your behavioral tendencies in your interactions with others at work and in social settings. 

If you want to unlock the secret code for effective interpersonal communications, you’re only a few mouse clicks away!


Platinum Rule (Sample Report)

Platinum Rule Group (Sample Report)

Platinum Rule Sales (Sample Report)

Platinum Rule Leadership (Sample Report)

Platinum Rule (Spanish Sample Report)

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